Project 3 – Reading visual communications

Notes: Denotation and connotation Denotation and connotation are key terms in semiotic analysis Denotation - what can be seen and its literal interpretation (ie: a fruit called an apple) Connotation - possible meanings suggested by literal elements (ie: in a Renaissance painting, an apple might suggest temptation, with reference to Biblical scene between Adam, Eve,… Continue reading Project 3 – Reading visual communications

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Project 3 – Reading visual communications

Exercise 1 - What does this apple mean? I began this exercise with a brainstorm of different ways we think about and associate around apples. Some ideas and cultural concepts that sprung to mind were: Apple as symbolic of (Biblical) tree of knowledge, Eve's submission to temptation, the subsequent fall of mankind into a life… Continue reading Project 3 – Reading visual communications

Project 3 – Reading visual communications

Notes Summary of intended learning outcomes from Project 2: visual communications employ a(ny) combination of typeface, image and materials to support an intended message. When choosing the visual elements to include in visual communications, it's important to consider the kinds of meanings these different elements may lend themselves to (important to consider connotations of language,… Continue reading Project 3 – Reading visual communications