Project 1 – Looking for visual communication

Designing messages Visual communications are purpose-driven. Visual communications can be loosely grouped into several categories: Persuasive design Informative design Identity design Authorial content Interactive design Alternative messaging Exercise 1 - Identifying visual communications Examples of persuasive design Hillary Clinton for Democratic President of the USA The Hillary Clinton-endorsed video ad "Mirrors" [accessed 29/07/17] hoped… Continue reading Project 1 – Looking for visual communication


Project 1 – Looking for Visual Communications

If graphic design is about anything, it is about culture. (Barnard, cited via Downs in CAT p.109) Notes: Looking for visual communications Visual communications cover a vast range of practices and disciplines Technology is blurring the boundaries between disciplines; practitioners can mix and match a range of media, tools and approaches, and are often highly… Continue reading Project 1 – Looking for Visual Communications