Project 3 – Reading visual communications

Notes Summary of intended learning outcomes from Project 2: visual communications employ a(ny) combination of typeface, image and materials to support an intended message. When choosing the visual elements to include in visual communications, it's important to consider the kinds of meanings these different elements may lend themselves to (important to consider connotations of language,… Continue reading Project 3 – Reading visual communications


Project 2 – Combining visual elements

Exercise 3 - Film Posters This exercise required me to identify and think critically about some of the design choices apparent in the paper-based (also online) poster used to promote a (moving image) film. I selected the feature-length film Mommy, written and directed by Quebecois Xavier Dolan. I saw this movie in the theater in… Continue reading Project 2 – Combining visual elements

Project 2 – Combining visual elements

Exercise 2 - Recontextualizing images I did some research and note-taking on photomontage artists John Heartfield, Peter Kennard, Hannah Höch and Martha Rosler. This first step was followed by the opportunity to use some aspect of current events as a jumping-off point for creating our own collage/photomontage piece. I wanted to piece together a bit… Continue reading Project 2 – Combining visual elements

Project 2 – Combining visual elements

Exercise 1 – Mixed messages What are the above messages conveying, both through the text and the chosen typography? The typeface chosen for the "Enjoy your stay" statement suggests that this place considers itself a bit fancy but is, in reality, almost certainly a bit dated or old-fashioned. You might expect to find a typeface… Continue reading Project 2 – Combining visual elements

Assignment Two: Reflection on feedback

I received formative feedback on my second assignment. This entry comprises my response to Dr. Rees' comments and suggestions. Once again, I've organized my thinking according to the sections in the feedback form. Overall comments Dr. Rees' overall comments reflect my relative comfort with close reading. I tried to be as thorough and detailed in… Continue reading Assignment Two: Reflection on feedback

Project 1 – Looking for visual communication

Designing messages Visual communications are purpose-driven. Visual communications can be loosely grouped into several categories: Persuasive design Informative design Identity design Authorial content Interactive design Alternative messaging Exercise 1 - Identifying visual communications Examples of persuasive design Hillary Clinton for Democratic President of the USA The Hillary Clinton-endorsed video ad "Mirrors" [accessed 29/07/17] hoped… Continue reading Project 1 – Looking for visual communication

Project 1 – Looking for Visual Communications

If graphic design is about anything, it is about culture. (Barnard, cited via Downs in CAT p.109) Notes: Looking for visual communications Visual communications cover a vast range of practices and disciplines Technology is blurring the boundaries between disciplines; practitioners can mix and match a range of media, tools and approaches, and are often highly… Continue reading Project 1 – Looking for Visual Communications

Introduction to Visual Communications

Notes and initial reflection on Part Three - Visual Communications:  In 2013-14, I completed a certificate in Visual Communications at École Supérieur des Arts Modernes (ESAM). I was hoping to come away with a solid set of graphic design skills. Unfortunately, the course wasn't mature or thorough enough to afford me mastery in that domaine,… Continue reading Introduction to Visual Communications

Jesse Gassongo-Alexander’s “Bloom” at Galerie Chappe

I recently checked out a multiple-artist exposition prepared as an accompaniment to a short coming-of-age film by London's Jesse Gassongo-Alexander (and sponsored/presented by Deli Paris Club and the magazine Paulette). I am often drawn to figurative representations of women and interpretations of femininity, which is what compelled me to step inside the gallery in the… Continue reading Jesse Gassongo-Alexander’s “Bloom” at Galerie Chappe

Virginie Roux-Cassé at Galerie Chappe

Personal notes, with reference to course themes of time and/or place: Recently, I visited a small exposition by French visual artist Virginie Roux-Cassé [accessed 20/07/2017] at Galerie Chappe. The exposition, "Eau fil de l'Eau" (a play on words from a phrase meaning "continuous flow" or "with the flow") comprised a series of medium to large-scale… Continue reading Virginie Roux-Cassé at Galerie Chappe